Workhorse was founded on a simple belief: work should feel less like juggling and more like progress.
10+ Years
of combined experience building productivity software that scales with modern businesses.
2,000+
Teams already using Workhorse to simplify workflows and move faster with confidence.
154k
Hours saved from admin and busywork, giving teams back the time to focus on real impact.
Our Mission
Workhorse was founded on the belief that meaningful work shouldn’t be buried under busywork. Too many teams waste energy chasing updates, juggling tools, and duplicating tasks, leaving little room for strategy or creativity. Our mission is to change that by building software that removes friction, creates clarity, and makes progress feel natural.
When work is clear, people can focus on what matters most — whether that’s serving customers, growing the business, or bringing new ideas to life.
Daniel Ruiz
CEO & Co-Founder
Our Team
Daniel Ruiz
CEO & Co-Founder
Daniel has spent over 15 years building SaaS companies in the productivity and fintech space. He believes the best tools make work feel lighter, not heavier.
Marcus blends a background in design and engineering to shape software that feels seamless. He’s passionate about solving complex workflows with simple, intuitive features.
Claire turns data into insights that drive smarter decisions across the company. She thrives on spotting patterns and making complex information easy to understand.
Priya has led marketing teams in both enterprise and startup settings. She’s passionate about storytelling that shows how technology actually helps people.
Oliver has led technical teams at multiple fast-growing startups. At Workhorse, he’s focused on scalable systems and keeping the platform lightning fast.
The idea for Workhorse came from a frustration with scattered tools and endless admin. The goal was simple: help people focus on meaningful work.
2017
Early adopters join in
The first version of Workhorse launched to a small group of beta users. Their feedback shaped the foundation of the platform’s core features.
2019
Teams discover a better way
As more businesses signed on, Workhorse expanded its capabilities. Automation and reporting tools became the backbone for busy teams.
2021
Scaling across industries
Workhorse began to gain traction worldwide. From startups to enterprises, businesses found value in smoother workflows and faster decisions.
2024
Reaching new markets
Workhorse began to gain traction worldwide. From startups to enterprises, businesses found value in smoother workflows and faster decisions.
2025
Expanding horizons
The mission continues: to make complex work effortless. Workhorse is focused on AI-driven insights, richer collaboration, and powering the next generation of business growth.
